The Beeb gets in on Managerialisms: Jargon job titles baffle BBC staff

Below is an example of positions available at the BBC:

Recently advertised roles include " head of brand guardianship", "head of measurement" and "deployment project manager, content management culture".

And in true fashion, the adminisphere lashes back proclaiming that only the "in" people know what the titles mean. In other words, if you have to ask you're too stupid to know.

This is precisely why managerialisms spread. It's thought that if you don't know what these words, titles or expressions mean then you clearly don't know what you're talking about. The irony is that the exact opposite is true. Such expressions emphasize the true void in one's understanding of any given subject.

Unfortunately, people fear being outcasts because of their perceived ignorance. In fact it is ignorance that leads to such hollow and meaningless jargon.

A BBC spokesman said: "They may sound odd to the public but these are very specific jobs with specific titles and anyone who works in those areas will instantly know what they are."

Such nonsense is not unlike The Emperor's New Clothes.